Clean up the world!

It's been a while that I haven't spoken about eco-friendly stuff so I am back again with a very interesting initiative.
"Clean up the world" is a bloody good idea from Clean Up Australia.
They discovered that over 80% of all office paper printouts end up in the bin. The agency DDB in Sydney decided to tackle this problem just by downloading a desktop image that would act as a constant reminder for people to think before they print.
The desktop image symbolises what it is you’re actually printing via a microsite that reaches people directly at the source of the problem – their computer.

Quite smart, isn't it?