7 juillet 2008
Protect yourself
Have a look at two creatives that deliver the same message but for two different clients. You can see how the same message can be delivered in so many different ways and in that case they both very interesting.
This first one was created by the agency Draft FBC in Buenos Aires for a condom brand called Prime.
Their baseline: "Whatever the mood strikes you" / "Peu importe ou l'envie vous prend"
TBWA in Paris imagined this second one for the AIDES.
Their baseline: Explore, just protect yourself.
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