"Flight for kisses" by Wilkinson

I read that a while ago (end of last year) when I was still working in Sydney but I remembered it made some noise in the industry in Australia. Wilkinson was about to launch their new range of products called Wilkinson Quattro Titanium. They decided to create some buzz around it by producing this video and drive to the web with an online game "Fight for Kisses".

That video is worth it if you haven't seen it before!

The video is a good first viral element but more importantly a great way to drive consumers to their website (http://www.ffk-wilkinson.com) to play the game. And of course, all good marketing strategies won't let consumers play unless you fill in the form in the first place (your details are now registered and will help Wilkinson to know more about its target).

Any opinion on that video? Big success in Europe??