02/03/10

Un strip de Sydneysiders!

Il y a des jours où je regrette d'avoir quitté ma belle Australie... En 4 ans, j'ai bien du participer à plus d'une 60ène de soirée fancy dress, beach party, festivals déjantés et autres happenings en tous genres dont seul mes amis australiens ont le secret...mais investir les marches de l'Opera House à poil; ça JAMAIS!Le type à l'origine de ce "flashmob amélioré"? Le photographe New Yorkais Spencer Tunick. Depuis 1992, le monsieur se plaît à photographier des rassemblements de gens nus dans des lieux stratégiques à... [Lire la suite]
Posté par Caroline Arditti à 12:37:00 - - Commentaires [0] - Permalien [#]
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19/07/09

"(Auto)Portrait foireux faussement foireux"

C'est le sujet d'un concours photo que je trouve intéressant & plutôt marrant alors je me suis prise au jeu...Pour une fois il ne s'agit pas de passer des heures à retrouver parmi vos centaines de photos de profil Facebook laquelle vous préférez ou celle qui vous met le plus en valeur. Non ici et comme l'explique l'organisateur de ce concours "Vous devez réaliser un (auto)portrait a priori raté (pas net, mal cadré, bruité, surexposé...bref, ce que vous voulez) mais qui a "ce" quelque chose de particulier." ... [Lire la suite]
Posté par Caroline Arditti à 21:10:00 - - Commentaires [1] - Permalien [#]
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25/05/09

Helpless

I cannot believe it's actually almost 30 degrees in Paris right now! It just gives me so much energy to start the day and the week with a beautiful blue sky and the sun shining....This weather reminds me of Sydney and here is a quite amazing short film that is taking place in Bondi beach (where I used to live for 4 years!) Helpless from Keith Loutit on Vimeo. Keith Loutit is a Sydney based photographer and filmmaker. Each short film she does combines thousands of digital still images. As she says it well: “My... [Lire la suite]
Posté par Caroline Arditti à 17:00:00 - - Commentaires [0] - Permalien [#]
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26/11/08

Don't drink & drive this festive season!

I kind of miss Australia sometimes but glad when I see great outdoor campaigns like this one: simple, straight forward and innovative! A few bars around Sydney have been targetted and added wheels (in shape of wheelchairs) to their own chairs with the claim: Don't drink and drive this festive season. Congratulations to the agency in charge The Jam Agency. Hopefully it's going to increase awereness...
Posté par Caroline Arditti à 07:09:00 - - Commentaires [0] - Permalien [#]
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12/10/08

Sushis taking the escalator down under

Back to Sydney guys and have a look at what the Australian agency JWT did: A new fun way of showcasing sushis and 38% of conversion rate is quite impressive for a street marketing campaign.
Posté par Caroline Arditti à 12:22:00 - - Commentaires [0] - Permalien [#]
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06/10/08

One morning in Tamarama beach....

Very cool video shooted in Tamarama beach in Sydney...Kind of got me nostalgic one second...especially when in Paris it's Monday morning and the sky is grey! The video is all in stop motion and Tilt-shift mode (Refers to the use of camera movements on small- and medium format cameras, often tilting the lens relative to the image plane to achieve a very shallow depth of field). Beached from Keith Loutit on Vimeo.
Posté par Caroline Arditti à 08:04:00 - - Commentaires [0] - Permalien [#]
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12/08/08

Skin is good enough to eat!

Have you ever seen a giant naked women made of 24,000 fresh peaches? Well....have a look at what Ella bache did as part of an integrated marketing campaign in February in Sydney. At 5 meters tall and 12 meters long, the sculpture was a highly visible creative interpretation of the skincare company's brand proposition: "Skin Good Enough To Eat." The art piece was unveiled at First Fleet Park, near Sydney Harbor (Australia being the single largest market for the company) on February 1st and remained up for 10 days.
Posté par Caroline Arditti à 20:05:00 - - Commentaires [0] - Permalien [#]
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