That's a very smart idea imagined by the agency Leo Burnett. Instead of talking about the crisis, the agency encourage people to SEE THE OPPORTUNITY. We all know that today's world is shifting; things aren't that easy, most businesses see their figures...

Earth Hour started as a joint initiative between WWF-Australia, Fairfax Media and Leo Burnett. This worldwide campaign aims to educate the world about the threats of climate change, informing individuals and businesses about the difference they can make...

Bloody trash print ad imagined by the agency Leo Burnett in Dubai. I hope it will raise awareness on the fact that an increasing number of car accidents is due to the use of cell phones while driving.