14/04/10
Des Mosquitos aux pieds?

13/11/08
Take the escalator and choose your hair cut
Interesting guerilla marketing campaign in Dubai made by the hair salon called Juice Hair
Just take the escalator to get inspired for your new hair cut...
25/10/08
Toi aussi donnes ta fessée

07/09/08
When Google goes guerilla
I would not think one second that Google needed to promote Google Video....but that's the case and its happening in Germany....This guerilla campaign is very well thought! Have a look here...
04/09/08
Watch out your steps with Guiness

12/08/08
Skin is good enough to eat!
Have you ever seen a giant naked women made of 24,000 fresh peaches? Well....have a look at what Ella bache did as part of an integrated marketing campaign in February in Sydney.
At 5 meters tall and 12 meters long, the sculpture was a highly visible creative interpretation of the skincare company's brand proposition: "Skin Good Enough To Eat." The art piece was unveiled at First Fleet Park, near Sydney Harbor (Australia being the single largest market for the company) on February 1st and remained up for 10 days.
07/08/08
Des exhibitionnistes pas comme les autres...
Voilà une opé de street marketing super marrante et plutôt inattendue: direction l'Allemagne, quelques exhibitionnistes qui se baladent, se dirigent vers leurs "victimes" et hop là SURPRISE! Je vous laisse découvrir la marque qui se cache la dessous....
Cette campagne a été réalisé par Serviceplan, une agence de communication allemande. Ce genre d'opé ne touche bien évidemment pas autant de gens qu'avec une pub télé ou du print mais c'est moins cher, ça génère du buzz et les "victimes" s'en... [Lire la suite]