Open happiness

Coca cola has long been playing with its famous claim "Coke side of Life" which now turns into "Open Happiness" and here is one of the few ads they have reaveled: The library...Brilliant! Coke Open Happiness - Librarypar firat "It’s really a statement about the little simple joys,” Tripodi (chief marketing and commercial leadership officer) said. “Our brand isn’t here to solve world peace or fix the economy. We represent a small moment or small pleasure in a sometimes very stressful or difficult day for people.”
Posté par Caroline Arditti à 07:21:00 - - Commentaires [0] - Permalien [#]
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Do you want to make the world shine?

Well, Coca Cola makes it possible! Have a look here. You can choose to decorate either a friend's house or your home sweet home, whatever you feel like doing. A partership with Google Maps has allowed consumers to decorate their home with virtual lights and decorations. You can choose the shape, colour and the set up! I reckon it's a very smart way to make some noise by Coca Cola who wanted to create a virtual world of experience and spread the Christmas spirit around. Last but not least, the campaign is worldwide so the... [Lire la suite]
Posté par Caroline Arditti à 07:14:00 - - Commentaires [0] - Permalien [#]
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When Ogilvy is thinking Big Splash for Coca Cola...

.....that's how it turns out: perfectly fantastic with dynamism & colours! Add a perfect match for the soundtrack and you get an awesome ad. Love it... Via Briefblog
Posté par Caroline Arditti à 23:20:00 - - Commentaires [0] - Permalien [#]
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