As I was getting lost (again) on the internet looking for stuff, I came across a US based advertising agency called Evok. I found one interesting thing about them: the way they sum up their process. No matter if they follow it or not, I thought how they put it out there was very true. So if you work in advertising, marketing or similar jobs, you have to remember the following...
This illustration is quite well imagined!
In a recession, advertising et marketing budgets are usually getting cut first....but do you think that's a good idea for brands? This presentation is simple, straight forward and will answer most of your questions. Ads on EdgeView SlideShare presentation or Upload your own. (tags: branding recession) Via: Culture Buzz