Je suis tombée sur cet article ce matin et je trouve qu'il résume formidablement bien ce qu'il faut faire sur Twitter quand on est une marque. L'article complet de DARKPLANNEUR ci-dessous donc et le lien vers son site là. "Outil de communication furieusement...

We can see all sorts of things on outdoor advertising; this time Hubba Bubba presents the worlds longest chewing gum! How good is that?! Not sure where it was actually setted up but it is surely eyes catching.

I have already heard & seen about pop up bars setting up during summer to follow launches and/or create some buzz around a specific brand but this time it's all about a pop up agency! It's all happening in London in the Camden area. RKCR/Y&R went local...