Open happiness

Coca cola has long been playing with its famous claim "Coke side of Life" which now turns into "Open Happiness" and here is one of the few ads they have reaveled: The library...Brilliant!

Coke Open Happiness - Library
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"It’s really a statement about the little simple joys,” Tripodi (chief marketing and commercial leadership officer) said. “Our brand isn’t here to solve world peace or fix the economy. We represent a small moment or small pleasure in a sometimes very stressful or difficult day for people.”