The slow motions effect in ads

Slow motion is an effect that agencies tend to use more and more often. I reckon it gives a nice, funky twist to the ad whatever the product is....Have a look at these ones, very similar....So who you think copied the other? Dell did, one year later...

Product: Nokia 6265i Phone 2006

Explosion - Nokia 2006
par joelapompe

Product: Dell XPS One Computer
Agency in charge: Mother NYC 2007

Explosions - Dell
par joelapompe

Thanks to Joe la Pompe's website