26/06/08

Feed the hungry kids

Fantastic campaign imagined by TBWA for FEED SA, an association that helps poor people in South Africa and also fights against starvation. By placing those visuals at the bottom of each stroller in supermarkets, people could not avoid being faced with that face expression of those kids in need. A way of making people react...
Posté par Caroline Arditti à 09:59:00 - - Commentaires [0] - Permalien [#]