"Social Media" for the dummies

As you may already know CANNES LIONS 2008, the international advertising festival, is on at the moment.
The program includes workshops, seminars, screenings, content showcases, master classes and a lot more....Here is an interesting talk about SOCIAL MEDIA: the fact that traditional advertising is in decline & therefore agencies need to think of more integrated campaigns where consumers are interacting with the brand through social media (social networking websites, buzz, blogs...)

How to avoid being rejected by the consumer & How can we activate campaigns through social media? Jimmy Maymann (CEO of GO VIRAL) is here to give some recommendations: